Virgil Abloh's 'Pay per View' Exhibit Tackles Conditioned Consumption

Currently showing at Takashi Murakami's Kaikai Kiki Gallery in Tokyo, Virgil Abloh's "PAY PER VIEW" exhibition touches on the conditioned consumerism that has plagued humans. In a nod to the work of Kazimir Severinovich Malevich, Abloh takes aim at one of the oldest form of advertising, repainting the logos of billboard companies that have force-fed adverts for the better half of a century. The show also touches on how consumerism has affected even our most vital commodity, water. Check out the ...